KAREN VARDANYAN
2K26
./ portfolio
focused on AI / product strategy / product growth
Timeless Visual Stories for Legendary Brands
Featured Project
I've had the privilege of collaborating with well known brands, bringing innovative ideas to life
My background is in graphic and web design, but over time my focus shifted from visual execution to understanding how products grow and perform. I focus on user behavior, conversion, retention, and the business impact behind product decisions, identifying growth opportunities, analyzing user journeys, and turning insights into product improvements that drive measurable results. Design is one of the tools I use — but the goal is always to create better products and move key business metrics.
Results I've contributed to:
Based and work in Yerevan
(GMT+4)
creative expertise
“Good products don’t just look better. They perform better.”
01 ——
Digital Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
Strategic Planning
Market Analysis
Campaign Development
Analytics and Insights
02 ——
Brand Identity
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Brand Strategy
Logo Design
Brand Guidelines
Brand collateral
03 ——
UX Design
Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.
User research
Wireframing and Prototyping
Usability Testing
Design Systems
04 ——
Visual Design
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Design Principles
Art direction
Product Design
Motion Design
05 ——
Framer Development
Framer enables the creation of ready-to-publish websites and web apps with dynamic, visually stunning, and fully functional experiences. Your digital product isn't just a prototype – it's production-ready to impress and engage users.
Responsive Design
Advanced Custom animation
No-code development
Performance Optimization
Professional Experience
2026 - oculus branding
Product Specialist
Analyzed user journeys and identified growth opportunities, contributing to a 19% increase in registration completion for the Shoplix e-commerce app.
Led product initiatives across web and mobile e-commerce, focusing on product strategy, user behavior, conversion, and business outcomes from discovery through delivery.
2023 - 2025 MAXMEDIAGROUP
Product Specialist
Developed and implemented growth strategies for T-Bank’s loyalty program, increasing conversion into loyalty club membership by 20%.
Developed visual and marketing strategies for advertising campaigns and product experiences, contributing to deals worth tens of millions of rubles.
Led brand and visual identity initiatives that supported product positioning, user engagement, and business growth across digital platforms.
2021 - 2023 Edinaya Shkola
Product Specialist
Led the development of a complex educational platform, focusing on data-driven product strategy, analytics, and user outcomes.
Optimized workflows for managing complex educational data, improving usability, information accessibility, and efficiency across key user journeys.
2019 - 2021 Digitain
Brand / Marketing Designer
Worked as a marketing designer in an iGaming company, developing brand identity and visual communication
Contributed to increasing international brand awareness through creative campaigns, marketing assets, and consistent brand positioning across global markets
2016 - 2018 Elite Plaza
graphic & web designer
Created visually compelling designs across digital and print media, including branding, marketing materials, and social content. Collaborated with clients and teams to translate ideas into clear, engaging visual solutions aligned with brand identity. Produced high-quality assets using Adobe Creative Suite, ensuring consistency, attention to detail, and timely delivery across all projects.
2014 - 2016 Platinum Ink Design
graphic designer
Created visually compelling designs across digital and print media, including branding, marketing materials, and social content.
KAREN VARDANYAN
2K26
./ portfolio
focused on AI / product strategy / product growth
Timeless Visual Stories for Legendary Brands
Featured Project
I've had the privilege of collaborating with well known brands, bringing innovative ideas to life
My background is in graphic and web design, but over time my focus shifted from visual execution to understanding how products grow and perform. I focus on user behavior, conversion, retention, and the business impact behind product decisions, identifying growth opportunities, analyzing user journeys, and turning insights into product improvements that drive measurable results. Design is one of the tools I use — but the goal is always to create better products and move key business metrics.
I am a Product Specialist with 9+ years of experience in product driving to success, turning complex business requirements into measurable outcomes across fintech, SaaS, AI-powered products and e-commerce.
Results I've contributed to:
+20% conversion into T-Bank loyalty club joining
+19% onboarding conversion after redesigning Shoplix
-30% design time via a reusable design system library
+2.7% T-Bank customer retention improvement
Based and work in Yerevan
(GMT+4)
creative expertise
“Good products don’t just look better. They perform better.”
01 ——
Digital Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
Strategic Planning
Market Analysis
Campaign Development
Analytics and Insights
02 ——
Brand Identity
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Brand Strategy
Logo Design
Brand Guidelines
Brand collateral
03 ——
UX Design
Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.
User research
Wireframing and Prototyping
Usability Testing
Design Systems
04 ——
Visual Design
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Design Principles
Art direction
Product Design
Motion Design
05 ——
Framer Development
Framer enables the creation of ready-to-publish websites and web apps with dynamic, visually stunning, and fully functional experiences. Your digital product isn't just a prototype – it's production-ready to impress and engage users.
Responsive Design
Advanced Custom animation
No-code development
Performance Optimization
Professional Experience
2026 - oculus branding
Product Specialist
Analyzed user journeys and identified growth opportunities, contributing to a 19% increase in registration completion for the Shoplix e-commerce app.
Led product initiatives across web and mobile e-commerce, focusing on product strategy, user behavior, conversion, and business outcomes from discovery through delivery.
2023 - 2025 MAXMEDIAGROUP
Product Specialist
Developed and implemented growth strategies for T-Bank’s loyalty program, increasing conversion into loyalty club membership by 20%.
Developed visual and marketing strategies for advertising campaigns and product experiences, contributing to deals worth tens of millions of rubles.
Led brand and visual identity initiatives that supported product positioning, user engagement, and business growth across digital platforms.
2021 - 2023 Edinaya Shkola
Product Specialist
Led the development of a complex educational platform, focusing on data-driven product strategy, analytics, and user outcomes.
Optimized workflows for managing complex educational data, improving usability, information accessibility, and efficiency across key user journeys.
2019 - 2021 Digitain
Brand / Marketing Designer
Worked as a marketing designer in an iGaming company, developing brand identity and visual communication
Contributed to increasing international brand awareness through creative campaigns, marketing assets, and consistent brand positioning across global markets
2016 - 2018 Elite Plaza
graphic & web designer
Created visually compelling designs across digital and print media, including branding, marketing materials, and social content. Collaborated with clients and teams to translate ideas into clear, engaging visual solutions aligned with brand identity. Produced high-quality assets using Adobe Creative Suite, ensuring consistency, attention to detail, and timely delivery across all projects.
2014 - 2016 Platinum Ink Design
graphic designer
Created visually compelling designs across digital and print media, including branding, marketing materials, and social content.
KAREN VARDANYAN
2K26
./ portfolio
focused on AI / product strategy / product growth
Timeless Visual Stories for Legendary Brands
Featured Project
I've had the privilege of collaborating with well known brands, bringing innovative ideas to life
My background is in graphic and web design, but over time my focus shifted from visual execution to understanding how products grow and perform. I focus on user behavior, conversion, retention, and the business impact behind product decisions, identifying growth opportunities, analyzing user journeys, and turning insights into product improvements that drive measurable results. Design is one of the tools I use — but the goal is always to create better products and move key business metrics.
I am a Product Specialist with 9+ years of experience in product driving to success, turning complex business requirements into measurable outcomes across fintech, SaaS, AI-powered products and e-commerce.
Results I've contributed to:
+20% conversion into T-Bank loyalty club joining
+19% onboarding conversion after redesigning Shoplix
-30% design time via a reusable design system library
+2.7% T-Bank customer retention improvement
Based and work in Yerevan
(GMT+4)
creative expertise
“Good products don’t just look better. They perform better.”
01 ——
Digital Strategy
Creating a comprehensive digital strategy tailored to your business goals and user needs. From industry analysis to goal setting, I construct a roadmap to guide your online ventures to success.
Strategic Planning
Market Analysis
Campaign Development
Analytics and Insights
02 ——
Brand Identity
I help businesses create a powerful, memorable brand identity that connects with their customer base. This includes setting up brand strategy and building comprehensive brand guidelines to maintain consistency across platforms.
Brand Strategy
Logo Design
Brand Guidelines
Brand collateral
03 ——
UX Design
Designing seamless, intuitive user experiences that captivate and delight. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and satisfaction to produce functional and enjoyable digital products.
User research
Wireframing and Prototyping
Usability Testing
Design Systems
04 ——
Visual Design
Visually stunning interfaces that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience across all digital touchpoints.
Design Principles
Art direction
Product Design
Motion Design
05 ——
Framer Development
Framer enables the creation of ready-to-publish websites and web apps with dynamic, visually stunning, and fully functional experiences. Your digital product isn't just a prototype – it's production-ready to impress and engage users.
Responsive Design
Advanced Custom animation
No-code development
Performance Optimization
Professional Experience
2026 - oculus branding
Product Specialist
Analyzed user journeys and identified growth opportunities, contributing to a 19% increase in registration completion for the Shoplix e-commerce app.
Led product initiatives across web and mobile e-commerce, focusing on product strategy, user behavior, conversion, and business outcomes from discovery through delivery.
2023 - 2025 MAXMEDIAGROUP
Product Specialist
Developed and implemented growth strategies for T-Bank’s loyalty program, increasing conversion into loyalty club membership by 20%.
Developed visual and marketing strategies for advertising campaigns and product experiences, contributing to deals worth tens of millions of rubles.
Led brand and visual identity initiatives that supported product positioning, user engagement, and business growth across digital platforms.
2021 - 2023 Edinaya Shkola
Product Specialist
Led the development of a complex educational platform, focusing on data-driven product strategy, analytics, and user outcomes.
Optimized workflows for managing complex educational data, improving usability, information accessibility, and efficiency across key user journeys.
2019 - 2021 Digitain
Brand / Marketing Designer
Worked as a marketing designer in an iGaming company, developing brand identity and visual communication
Contributed to increasing international brand awareness through creative campaigns, marketing assets, and consistent brand positioning across global markets
2016 - 2018 Elite Plaza
graphic & web designer
Created visually compelling designs across digital and print media, including branding, marketing materials, and social content. Collaborated with clients and teams to translate ideas into clear, engaging visual solutions aligned with brand identity. Produced high-quality assets using Adobe Creative Suite, ensuring consistency, attention to detail, and timely delivery across all projects.
2014 - 2016 Platinum Ink Design
graphic designer
Created visually compelling designs across digital and print media, including branding, marketing materials, and social content.